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When I used to apply for jobs myself, I would always go to the office supply store and purchase the absolute most expensive paper and envelopes I could. I remember, the paper I used to purchase was so expensive that you could only purchase 50 sheets of it at a time. The paper was so heavy that it was almost like cardboard and difficult to fit in the equally expensive envelopes that I purchased with the paper. This may seem like something that is ridiculous and far more over the top than necessary. However, starting from a young age, I have always believed in optimizing everything and the further I have gotten in my career, the more important I have realized optimization is.
Optimization means that in every single point, you are improving what you are doing by 10% or more compared to everyone else around you. In the case of the paper, I have received well over 1,000,000 resumes in my recruiting firms over the past 10 years and I have never seen anyone use paper like this. I would have remembered it if I saw it. The paper I had found was so heavy that it was made mostly of cotton. You could crumple this stuff up and then iron it to get the creases out if you wanted to. The paper cost a fortune but it was something that really made my applications stick out. It could be sitting in a pile of 500 resumes and anyone who saw a letter on this paper would reach for it and pull the resume on it right out of the stack.
What does paper like this say about the applicant?
You can make your own list. My point is that something as simple as the paper you apply to a job on will make a huge difference. Every single detail of your job search is something that can make a huge difference. The results you get in your job search and in your life will come down to details. The better you pay attention to and optimize various details, the better off you are likely to be in your job search. This paper paid huge dividends for me in my job search. In fact, I am surprised that more people do not do this. People spend thousands of dollars on suits, plastic surgery and all sorts of stuff to look good when they are sitting there in person, but a resume sits in conference rooms and on the desk of hiring authorities before you show up for an interview and after. The resume better look good.
I run recruiting firms as well, and make sure I use the best paper I can. I use good paper and stationery because I want the candidates at BCG Attorney Search I represent to stand out. I have always done this. For several years, the paper we used could only be found in Europe and was manufactured by a small company in Belgium. Notwithstanding, we used it despite the fact that it costs much more than other paper. At the same time, all of our competitors were simply emailing and faxing out resumes. We continued to ensure that every resume went out on the best quality paper and, year after year, the company continued to grow while many of our competitors came and went. This happened not just because of the paper. It happened for many reasons, and most of this was about observing hundreds of little details like this and improving on each one constantly. You need to watch the details and improving on just one little detail can make all the difference in your job search and in your life, as well.
Why am I telling you about paper? Certainly, your job search does not come down to just what sort of paper you use. I am not here to tell you this. What I am here to tell you, though, is that your job search comes down to numerous things, like the quality of paper you use, and this and other things taken in tandem make up the entire impression you give the employer and have an impact on whether or not you are going to get the job. You need to hit every little data point you possibly can in the process of looking for a job and the better you do this, the more likely you are to get the sort of job you are entitled to and deserve.
I would like to ask you some questions about your job search. Each of these are points where you can optimize and improve just as I did with something as simple as paper. The more of these you adopt and follow, the better you will do in your job search.
One of the best ways to get better at anything is to optimize what you are doing. When you optimize what you are doing, you can increase the effectiveness of anything–not a small amount, but by a massive amount over time. Very few people, for whatever reason, ever decide to do their best to optimize what they are doing. When you optimize every single touchstone and every single thing you are doing, everything changes.
THE LESSON
In any given situation, you must consistently do 10% more than those around you; this is the essence of optimization, a vital tool for career success. Self-optimization changes everything, and is one of the best ways to improve in anything you do. Even seemingly minor changes can yield major results, so pay attention to the details.
About Harrison Barnes
Harrison Barnes is the Founder of BCG Attorney Search and a successful legal recruiter himself. Harrison is extremely committed to and passionate about the profession of legal placement. His firm BCG Attorney Search has placed thousands of attorneys. BCG Attorney Search works with attorneys to dramatically improve their careers by leaving no stone unturned in a search and bringing out the very best in them. Harrison has placed the leaders of the nation’s top law firms, and countless associates who have gone on to lead the nation’s top law firms. There are very few firms Harrison has not made placements with. Harrison’s writings about attorney careers and placements attract millions of reads each year. He coaches and consults with law firms about how to dramatically improve their recruiting and retention efforts. His company LawCrossing has been ranked on the Inc. 500 twice. For more information, please visit Harrison Barnes’ bio.
About BCG Attorney Search
BCG Attorney Search matches attorneys and law firms with unparalleled expertise and drive that gets results. Known globally for its success in locating and placing attorneys in law firms of all sizes, BCG Attorney Search has placed thousands of attorneys in law firms in thousands of different law firms around the country. Unlike other legal placement firms, BCG Attorney Search brings massive resources of over 150 employees to its placement efforts locating positions and opportunities that its competitors simply cannot. Every legal recruiter at BCG Attorney Search is a former successful attorney who attended a top law school, worked in top law firms and brought massive drive and commitment to their work. BCG Attorney Search legal recruiters take your legal career seriously and understand attorneys. For more information, please visit www.BCGSearch.com.
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[…] Here’s a link to a brilliant piece by Harrison Barnes that you must bookmark, read, and re-read if you want to find your next job faster. […]
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Great article.
Great article with many relevant points about finding a job.
I found it an interesting read, and will certainly be employing some of the things you mentioned in my job search.
Great post!
Harrison,
Great article…very insightful; contains tons of excellent advice for people out in any kind of job market!
I’ve wanted to tell you that I have been in the HR field for over 20 years and I receive upwards of 25 to 50 electronic newletters, tips of the day, etc on job search advice, but your column is one of the very few where I consistently see extremely useful, real-life ideas. Your conerstaional style of writing makes it easy to engage in the topic and your method of using life experiences as examples, no matter how small, is highly effective. You’ve found a wonderful way to humanize the process, which is something that I can see has gone by the wayside in our world of electronic everything!! Good for you! Thanks for the continum of excellent reading and ideas!
I love how in depth you go about the job search! This is a long read but well worth it in the end. I have the passion but I need to at least direct it to more companies and I am not sure what direction I want to go in.
I have learned from Kevin Donlin the more specific you are the better people can help you. I am considering starting my own business as well or minimal free lancing! My dream job opened up but I really need a direction.
I always use a sales letter with a quote from LI. I am thinking this is going to work well.
Absolutely wonderful information.
P.S. You still had some spelling errors in your posting! (grin)
Dawn Boyer
Very motivating great article indeed.
Thanks Paul! Glad it helped out!!
Mr Harrison,
I FIND YOUR SITE INTERESTING, BUT WOULD LIKE SOME ADVISE DIRECTLY AS IT RELATES TO AN NURSE WITH 27 YEARS EXPERIENCES JUST ENTERING THE PARALEGAL WORLD.
THANK-YOU.
DEBI