Featured
View Count: 2167
Not too long ago, I was spending the afternoon with a man who had sold a company for $850 million that he had founded. His home was perched on a cliff over the ocean in Malibu – sort of like Tony Stark’s home in the Iron Man movies. Very few people know who this man is. He took an ordinary product and created a huge national chain around it, remaining relatively anonymous the entire time.
“I have a few famous neighbors,” the man bragged to me. He then mentioned a well-known local real estate agent who was his neighbor. He seemed to take a tremendous amount of pride in the fact that this well-known real estate agent was his neighbor.
Why was this real estate agent so well-known? The agent is on shows like Celebrity House Hunters and has his face and name plastered all over local newspapers each week selling houses. The man sells expensive homes and nothing more. He works in a small office with just a few people. He is seen on television with various celebrities on an ongoing basis. However, he is only well-known because he sells expensive homes and is associated with various celebrities. That is it.
He certainly has not started a huge national chain of stores or run a company with thousands of people reporting to him. However, to the man whose house I was at that day, the real estate agent was of great importance simply because of his association with celebrities and the fact that everyone knows who he is.
In your career, you can really go far if everyone knows who you are. There are risks in getting out there and being seen, but success comes to those who specialize and put themselves out there to be seen. If you are “seen” with important people, then that is even better.
People are attracted to influence and celebrity. Regardless of what you do, it is important that you try and get out there and get in the limelight.
One time, I thought I might have cancer because my doctor had misdiagnosed me. I found the best doctor I could in the world, someone who had been on various television shows, written books and so forth. People want to use experts and they are attracted to influence and celebrity.
Incredibly, the “well-known” real estate agent I told you about is so well-known that he does not even show houses. His staff shows the homes he is selling. I purchased a home from him once and never met him until the purchase had been completed – and then only because he needed to drop a document off and was in the neighborhood.
Regardless of what you do, you should do your best to be a celebrity and be well-known. Getting well-known in small niches can go a very long way. For example, Arnold Schwarzenegger was well-known as a body builder before he became known as an actor and politician. Being a niche celebrity can give you huge dividends.
In the past, our company has sponsored various employees from India and worked on getting their work papers and visas. I never had much say in who we hired to do the immigration work because, once the employees got here, a mysterious network seemed to pop up that recommended an also Indian-born attorney practicing law in the United States. The first time I visited the website of this Indian-born attorney, I could not believe my eyes. He had pictures of him shaking hands with:
• the President of the United States,
• the former President of the United States,
• the Governor of California,
• the former Governor of California,
• Pamela Anderson,
• Billy Joel,
• Tori Spelling …
• and all sorts of other well-known people.
I am not sure what Pamela Anderson, Billy Joel and Tori Spelling have to do with immigration law, but who cares? If I was from a foreign country and saw pictures of an attorney shaking hands with Pamela Anderson, I would be impressed. I would think he really was someone.
In reality, if you want to get your picture taken with an important politician or celebrity, there are all sorts of fundraisers you can go to. There, you can pay $5,000 or so, stand in a long line, and get your picture taken with the celebrity or politician. (See http://audio.wrko.com/a/37445376/what-it-cost-to-take-your-picture-taken-with-president-obama.htm) However, most people do not know this. How brilliant of this attorney to do this … it is not my sort of thing, but imagine how much business he gets from it.
In fact, despite having gone to an unaccredited law school and being a solo practitioner (and other various issues with his background), he was able to charge as much as the largest American law firms do for his work. In fact, he was charging a few times more than other solo practitioners for the exact same work. In addition, people wait weeks to even get an appointment to speak with this attorney about filling out some simple immigration forms (that do not require any great deal of skill).
That is the power of being someone and associating yourself with others who are someone. When you surround yourself with important people, it rubs off and (consciously or not) people consider you more important. How else do you explain a near-billionaire getting a sense of importance from the fact that he lives down the street from a real estate agent that sells homes to celebrities on television and whose face is plastered all over the local television?
The ability to be seen is huge, and it can make you enormously successful. In the town I grew up in, there was a man who owned a local auto dealership and had started out as a mechanic with no high school education. Years later, he ended up purchasing the auto dealership and grew it into a huge dealership with car lots all over the state. He became well-known shouting about various car deals on television and doing things like beating a rubber chicken over his head while practically foaming at the mouth about the great terms he was offering on cars. However, people knew who he was and, because of this, he built a huge brand and became well-known.
In every community, there are various people getting seen who end up becoming local celebrities. They could be the local optometrist, the local personal injury attorney, or the local veterinarian. There are people who make it in every community in the country because they take their expertise and allow themselves to be seen.
I speak with attorneys about their careers each day. In order to be a successful attorney, you generally need to specialize, be seen, and associate with greatness.
First, an attorney who practices all sorts of law (litigation, contracts, corporate law, etc.) is generally going to have a very difficult time getting ahead unless they run a law practice in a small town. Being an attorney is a form of “being specialized”; however, the more specialized you are, the better off you are generally going to be as an attorney.
When someone hires someone, they want to choose the best. You cannot be the best if you are doing a bunch of different things. It is okay to go see a general doctor if you are being treated for a cold, broken bone, cut, or infection. However, if you have a brain tumor, you are going to call in the “big guns” and go see a neurosurgeon. Who in their right mind would let their family doctor perform complicated brain surgery?
Second, once you are specialized, you need to get out there. Opportunity comes to those who are seen. People are seen when they go on television, on the radio, are interviewed in the papers, when they write articles, when they advertise themselves. If you are not seen, you do not get business, and if you do not get business (in a law firm environment), you are going to have a difficult time getting ahead. You need to be seen. All of the best known attorneys were able to be seen.
One of the greatest mistakes attorneys – and others — make when looking for a job is not getting out there. If you are looking for a job, you need to use the mail, use the phone, attend every event you can, and meet every person who can possibly help you. This is the only way. I’ve worked with so many attorneys who are afraid of rejection and do not get out there. Getting out there is often the difference between greatness, and really reaching your potential, and nothing happening at all.
Third, you need to associate with greatness. Being associated with greatness can take a lot of forms. In the small law firm I run, for example, a famous attorney recently did an amicus brief on our firm’s behalf. I did a press release about it because I felt it helped the firm. (See https://www.jdjournal.com/2014/02/13/erwin-chemerinsky-the-most-influential-first-amendment-scholar-in-the-united-states-submits-amicus-brief-in-support-of-harrison-barnes/) Greatness can be the quality of law school you went to, or the firms you worked at, or even the individual attorneys you worked with. That is why education and experience is so important in the legal community. The more greatness you are associated with, the better.
Regardless of who you are, you can accomplish amazing things if you specialize, get out there, and associate yourself with greatness.
About Harrison Barnes
Harrison Barnes is the Founder of BCG Attorney Search and a successful legal recruiter himself. Harrison is extremely committed to and passionate about the profession of legal placement. His firm BCG Attorney Search has placed thousands of attorneys. BCG Attorney Search works with attorneys to dramatically improve their careers by leaving no stone unturned in a search and bringing out the very best in them. Harrison has placed the leaders of the nation’s top law firms, and countless associates who have gone on to lead the nation’s top law firms. There are very few firms Harrison has not made placements with. Harrison’s writings about attorney careers and placements attract millions of reads each year. He coaches and consults with law firms about how to dramatically improve their recruiting and retention efforts. His company LawCrossing has been ranked on the Inc. 500 twice. For more information, please visit Harrison Barnes’ bio.
About BCG Attorney Search
BCG Attorney Search matches attorneys and law firms with unparalleled expertise and drive that gets results. Known globally for its success in locating and placing attorneys in law firms of all sizes, BCG Attorney Search has placed thousands of attorneys in law firms in thousands of different law firms around the country. Unlike other legal placement firms, BCG Attorney Search brings massive resources of over 150 employees to its placement efforts locating positions and opportunities that its competitors simply cannot. Every legal recruiter at BCG Attorney Search is a former successful attorney who attended a top law school, worked in top law firms and brought massive drive and commitment to their work. BCG Attorney Search legal recruiters take your legal career seriously and understand attorneys. For more information, please visit www.BCGSearch.com.
Filed Under : Featured, Getting Ahead, How to Succeed
Tagged:
Job Market
recent posts
Do not be distracted by your insecurities and doubts, or you will never achieve success because you will not allow it to happen. Focus only on the message about your skills and capabilities. Identify your goals and create a gameplan, and fill your mind with positive and hopeful messages that will drive you towards said goal.
In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.
In this article Harrison discusses how people who stand for something always do better than those who do not. Companies who stand for something always do better than companies who do not. The most successful companies not only stand for something, but they are completely consistent with their core principles. This is what keeps them going and this is what makes them successful. One of the largest problems that people have in their careers is when they diverge from what they are good at. When you do not stand for something, you divert from your true strength. Everything begins to crumble and slowly fall apart when you are not doing something that you are really good at. The biggest success comes when you stand for something and are good at it.
Companies necessarily seek to employ positive, forward-minded people. A firm’s success depends on their employees, and they seek people who will enhance them rather than merely contribute to the bottom line. People with positive natures, who contribute to a healthy social environment, prove essential to the growth and success of their employers.
In this article Harrison discusses that the meaning you give to things will control the quality of your life. How we feel about ourselves is all due to what we tell ourselves certain things will mean. The meaning you give things is crucial for your career success. You need to choose meanings that make you stronger. You need to ensure you interpret things in a way that serves you and does not hurt you. You need to reach your full potential. Don’t classify yourself as someone who is not fit to succeed at the level at which you’re capable. You need to take charge of your mind to have the career and the life that you deserve.
In this article Harrison discusses the importance of ‘energy’ over technical skills. When people are hiring you they are purchasing your “energy” more than they are purchasing your technical skills. They are interested in your ability to influence the world around you through your energy. When you are marketing yourself and seeking a job, or working in a job, there are essentially two things you are marketing. You are marketing your technical skills, but more importantly you are marketing an intangible sort of energy. The most successful people have mastered the art of projecting positive energy. The better your energy, the more employable you will be and the farther you will go.
You can never become too comfortable if you wish to be successful. Your success will largely depend on your ability to become dissatisfied with your current position. Successful people are never satisfied with the status quo, and constantly push beyond their comfort zone. When do you this and succeed, you set a new standard for normality in your life. Be continually dissatisfied, and always pushing yourself beyond your comfort zone.
Resourcefulness can make you better at everything you do, and separates the truly extraordinary people from the general herd. Do everything within your power to be resourceful in your job search, life, and career to give yourself the best possible chance of achieving your goals, and learn how to employ the resources currently at your disposal for maximum impact.
The most successful people in the world share the common characteristic of sharing, or concentrating on the value that they give back to others rather than on their own growth and profit. Focusing on yourself never leads to long-term success, but leads instead to unhappiness as well as emotional and financial challenges. Your greatest consideration, therefore, should be how you can contribute to others, and how your actions can impact their lives.
The best way to attain your goal is through small, incremental steps on which you can build. Establish a routine, and make sure you are consistently working towards some kind of goal. Start small, and always build upon what you have done before. Most people fail to achieve their goals because they believe everything should happen quickly and at the same time, instead of progressively building upon their past achievements.
Make sure that you are involved in groups that focus on positive things. Your success in life depends on your ability to focus on the outcomes you want, and the focus of the groups with which you associate will in turn shape your own focus. You must endeavor to always choose groups with a positive focus.
Everything you do is a form of preparation for your job interviews, as you are always under some form of scrutiny. The best employees can always spot other good employees, and you cannot “fake it”; merely doing a good job in your work is a form of interview preparation. Always put your all into your work, therefore, even if you do not have long-term plans to remain at your current employment. Switch jobs as infrequently as possible. The time to prepare for a job search is before you even realize that you need to do so.
Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.
When myriad candidates are applying to limited positions, practicing unusual tactics in your job hunt will prove far more helpful than following the established routine and waiting for positions to come to you. Much like in military strategy, well-planned and unconventional moves can help you conquer your goals without suffering significant losses. You can land an excellent position by focusing on companies’ needs, rather than depending on job and recruiting advertisements.
You can change your life forever by harnessing the power of persistence. Think about the people in your life, and whether they empower you or hinder you in achieving your goals. You must win at all costs, and persist until you succeed.
You need to provide people what they want, otherwise you will not have a job. Although they might not always be the most desirable kinds of jobs, certain jobs always exist because they provide services that people will always require. The only secret to continual employment is to provide a service that people always need; if you do this, and nothing else, you will always find yourself employed. Give people what they want.
Your ability to help people will determine the extent of your success; the more powerful and effective your help, the greater rewards you will receive. One of the rarest and most profound achievements is to follow through on your goals and create a paradigm-shifting idea. The more revolutionary your work, the more people you will affect and the more memorable of a career you will have.
You will greatly benefit your career by helping and promoting your company’s expansion. A common belief is that expansion is fundamentally positive, and a lack of expansion is fundamentally negative. You must be on the side of expansion rather than contraction in every area of your life. All employers seek people who will help them expand, and the more your ability to contribute to this expansion will provide you increased job security and a greater likelihood of being hired.
The ability to fit into your work environment is among the most important parts of obtaining and retaining a job, even more so than your skill level. Fitting in means nothing more than being comfortable in one’s work environment, and making others similarly comfortable. Employers want to hire people who will embrace their approach to business and the world on physical and moral levels, so you must strive to fit in with their worldview.
Focus on what you are doing, not what others around you are doing. There are people to take action towards their goals, and then there people who sit on the sidelines and comment on the first group of people. People who are mostly interested in gossip and watching others usually lack the confidence and determination to take action themselves. The most successful people go account and accomplish things rather than sit back and watch others make things happen.
In this article, Harrison advises you to live the lives you wish to have, do the jobs you want to do, and basically live your dreams to your best possible ability. Life is fleeting and no one knows what tomorrow holds. So Harrison puts forward certain questions – when are you going to start living the life you want and when are you going to take charge of your life. The time to have the career you want is right now, not tomorrow, and not later. You need to take charge of your career and life and no one else is going to do it for you. Your entire life and the quality of it is a product of your decisions. You can have, do, or be anything you want. Do not create alibis for making comprises in life. What separates the best and the happiest people is the ability to stop to making excuses and Harrison wants you to be this person.
Anyone can be up when things are going well, but the real challenge comes when things are not. Do not look at problems, which are inevitable for any person or business, in a negative light; think of them instead as challenges, lessons, or opportunities. There is a silver lining to be found in every problem, and finding that silver lining will enable you to grow.
Understanding what you do for a living is very important for your career. You should understand the generality of your specific profession. You and your career are a product. You need to know where and how to market yourself in the best way possible. You need to be relevant and understand the skills you are offering. Being a relevant product is essential for your success. It’s easy to be relevant when you understand what you are doing and what purpose you serve. Being relevant is more than just getting a job. Being relevant also relates to serving the employers with the skills they need. You need to understand your market and what your customers want. This is the way to stay employed, and it is also the means to continual improvement.
Things will not always go the way that you want them to go, so you must not be discouraged by adversity in your job hunt. When you persist and consistently put forth your best effort, things are much more likely to go in your favor. Also, you must resist others’ efforts to undermine your efforts and potential; focus instead on doing everything in your power to fight on and complete the task at hand.
Having a goal or vision will propel you towards greater career success and happiness. Without a purpose, you will find yourself depressed and ultimately fail to achieve your goals. Do not subscribe to the unrealistic problem that you should never have problems, but instead regard problems as part of your overall growth strategy.
Don’t ever give up, and make the most of the tools at your disposal. Take chances and invest in your best skills, and persist in the face of unfortunate events. Have faith in your considerable work and capabilities, and use them to create value for others.
In this article Harrison discusses what a good hiring manager should look for. Many people who make hiring decisions really do not know what they are doing. In fact, they often make mistakes when hiring. They put too much emphasis on skills and experience. But the single most important aspect of hiring is evaluating the person’s unique outlook on the world. If the person does not have a positive outlook on the world, he/she will bring down the morale of the other workers. The person will harm the company through the negative outlook. The key to success is having the power to stick it out in jobs and finding happiness wherever you are. Hiring people who do good work and are always able to find happiness should be the number one objective of hiring managers.
To reach the goals to which you aspire, you must compare yourself with people superior to you for motivation. Most people prefer to look at life the way they wish it to be, rather than as it truly is. Move out of your comfort zones and face reality. Don’t seek out or compare yourself with the average people around you, as doing so will only mire you in mediocrity rather than push you forward.
You can better market yourself by taking a stand against something. Peoples’ personal beliefs, including the things with which they do not agree, define who they are as people. Standing against something differentiates you from the crowd; when done in the correct manner, without disrespecting others’ opinions, such a stance can help you land your dream job.
Maintaining a routine in both life and work is important to success. Not only do you need to establish a routine, you must make that routine demanding and push yourself to the limit. Budget a certain amount of time each week for networking, applying to jobs, brushing up your interview skills, and following up with employers. Such consistent effort on a daily basis will make a huge difference to your career success.
A recommendation from a powerful person can make a huge difference in your job search; a reference from an influential person makes a tremendous difference to a prospective employer, and thus can be a major advantage for you. When an important person whom the company trusts recommends you, you instantly qualify for positions that may previously have been unattainable. Make the absolute most of your connections with the powerful people in your life, because doing so can instantaneously change your career and life.
You must plant seeds in the minds of others, so that they will be more likely than otherwise to think of you when a future need arises. In planting seeds, you are making people aware of what you have to offer; you must make sure that you are ever present in the minds of your potential employers. Planting seeds is the most effective way to generate top-of-mind awareness, and ensure that the right people remember you at the appropriate time.
Recent immigrants exemplify the benefits of willpower, passion, and excitement in the way that they work so much harder for their goals than the people who have been here for most or all of their lives. Like most Americans, you need to rekindle the spirit of your immigrant ancestors and become hungry for what you want. The entrepreneurial spirit that brought people to America has often faded over time; adopt the fire and work ethic of new immigrants in order to achieve your goals.
Related Posts:
Harrison Barnes:
Getting Ahead:
The Role of Jobs in Today's World:
Career Advice:
© 2025 Harrisonbarnes All Rights Reserved
Speak Your Mind
Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!
You must be logged in to post a comment.