In this article Harrison discusses the role of authority in your job. In order to get a job, stay employed and succeed in the world, you need to demonstrate authority. You need to portray strength and confidence to your employer and potential employers. Many people have very little self confidence and are constantly asking others questions and seeking the approval and authority of other people. We use authority to govern our relationship and interaction with the world. The more presumed authority you have to offer your employer, the bigger difference it will make. Authority has a giant impact on your success and what ends up happening to you in your career and job. You need to always cultivate authority.

In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.

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In this article Harrison discusses how resisting change and not taking necessary and relevant action can be the biggest obstacles to a better career and better life. Resistance is something that prevents most people from ever changing. Resisting change can be highly damaging to your growth in your career and life. Instead of allowing your life to be controlled by external circumstances, choose to take action and bring about a change. Conduct a brutal self analysis if needed, to clear the blocks you have in your mind and to bring about change that is necessary. Most people give up. They do not persist. You need strategies and beliefs that will allow you to persist and persevere, so that you can change. The best strategy is to be focused, and this focus will help you overcome the resistance you face whenever you make an effort to begin changing.

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In this article Harrison discusses the importance of using association websites in your job search. One of the best places to track down jobs which (1) few people know about and (2) you stand good odds of getting an interview if you apply, is association websites. Associations are not experts in advertising themselves, and so the jobs on their websites are far less likely to be found by people looking for jobs online. The people you are competing with in the job market generally are not researching association websites for job opportunities and leads. Employers typically like posting jobs on association sites because applicants from association sites tend to be serious about their profession. If you are in the job market, using association sites for research is highly recommended.

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